About the role

Are you a motivated and ambitious digital marketing generalist ready to make an impact? Join our vibrant team of marketing, communications, and sales professionals to help elevate the VMCH brand and drive high-performing digital campaigns.

In this role, you’ll:

• Plan, execute, and optimise paid social and search campaigns
• Manage website content and performance, including SEO
• Create compelling content across channels
• Analyse campaign performance and deliver actionable insights.

You’ll be part of a values-driven organisation delivering aged care, disability, retirement, and education services to over 9,000 Victorians. Go home each day knowing your work helps improve lives. 

This is a 12-month parental leave cover position with real purpose and plenty of room to grow. If you’re ready to bring creativity, strategy and heart to your next role – we can’t wait to meet you!

What you’ll do:

• Launch digital campaigns that connect and convert: Plan, build and launch campaigns across email, social and SEM to promote our aged care, home care, retirement living, and disability services.
• Create scroll-stopping content: Conceptualise, design and execute high-impact ads and videos to engage and convert.
• Craft compelling copy: From punchy EDMs and blog posts to snappy ad copy and SEO-friendly content. You’ve got a knack for writing scroll-stopping content that drives clicks and conversions.
• Maintain our website: Support the team in making sure our website not only looks great but performs brilliantly. Use your SEO and UX knowledge to ensure every click leads to a seamless, best-practice experience.
• Collaborate with agencies and internal teams: Work closely with agencies and internal teams to bring digital strategies to life while ensuring content stays engaging and aligned with best practice.
• Data and performance analysis: Use Looker Studio, Google Analytics and in-platform reporting to measure, refine and improve campaign performance.
• Deliver segmented campaigns: Use data to segment audiences, run A/B tests, and develop trigger-based campaigns that support our long-term digital strategy. You’ll also collaborate with IT to ensure our CRM is aligned with marketing goals and running smoothly.
• Provide business support to the management team and other related duties as assigned.

About you:

• You’re someone who can take initiative and is ready to hit the ground running.
• You have strong analytical skills and can tell a story with the data that drives actionable insights.
• You love to seek new and better ways of doing things and have a flair for imaginative ideas.
• You are organised with the ability to juggle many tasks and demonstrate excellent attention to detail.
• You work well in a team environment; you’re willing to take direction and enjoy sharing your ideas and learning from others.

What you’ll need:

• Bachelor’s degree in marketing/communications or comparable experience.
• At least three years of hand-on experience in a digital marketing role.
• Experience in Meta Ads (Facebook and Instagram), Google Ads and SEO.
• Creative execution skills – you know your way around a camera, Adobe Suite/Canva and can produce high-quality ad creatives.
• You can apply your understanding of marketing principles (like segmentation and positioning) to craft clear, concise, and on-brand copy that resonates with our audience.
• Strong understanding of GA4, Facebook insights and Google Ad metrics. With the ability to interpret data and generate insights to make good marketing decisions.
• Excellent organisational and time management skills.
• Strong customer focus and high-level verbal communication and interpersonal skills to develop positive relationships.

What we offer?

• A collaborative and energetic team environment
• 4 days in our Melbourne office, 1 day from home
• Excellent salary packaging benefits
• A competitive salary
• A central location with easy access to public transport, shops, cafes and bars
• Ongoing professional development
• A positive and supportive workplace culture 
• Employee Assistance Program

About us:

VMCH is a Catholic, for-purpose organisation that has been helping others for over 100 years.

As a Catholic organisation, our values underpin the work we do. You don’t have to be Catholic to join our team. We welcome people from all backgrounds and walks of life.

If you meet the above criteria and are passionate about making a positive difference in people’s lives, we would love to hear from you.

To work at VMCH, you will be required to supply proof of work rights and an Australian Criminal History Check. 

Applications close 5pm 6th July. Interviews may commence prior to the close date. 

We do not accept unsolicited resumes, emails and phone calls from recruitment agencies.